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Yogi knows about preparedness

by on October 16, 2013

In the early 1980’s a series of strong earthquakes seized the attention of Californians.  Imperial County, Owens Valley, Landers, Big Bear, Coalinga, Morgan Hill – these are shaking events that many still remember.  These are also the incidents that spurred research initiatives, fault mapping studies, the creation and expansion of seismic motion detection networks and public education efforts.

The animators at Hanna-Barbera studios loaned their talents – and one of their most beloved characters –  to the cause by producing this short educational cartoon.  Yogi Bear became the mascot for Earthquake Preparedness Month in California, a campaign that ran each April for over ten years.  This film became part of the state’s elementary school curriculum, and Yogi made a few return appearances in posters, brochures and even TV public service ads with then-governor Deukmejian.  If you don’t remember the earthquakes – you might remember Yogi in your school!

Earthquake  Month has morphed in recent years into September’s all-hazards Disaster Preparedness Month and the tremendously successful Great Shakeout.  This year’s edition of the Shakeout happens tomorrow 10/17 at 10:17.  Why not sign up and be “smarter than the average bear”?

Rob Allingham

From → Press Releases

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